Field Survey and Analysis

The Big Picture

Our perspective of your challenges and needs

Field surveys are being used globally as a common method of primary data collection to study and analyse any user phenomenon or business issue, and come up with credible and actionable results that would help to improve the business or take appropriate decisions. This is being used frequently across the private and public sectors whenever the secondary data is insufficient or lacks credibility or accuracy. The data collection method and questionnaire design varies based on the business issue or user/societal phenomenon that we are planning to study and analyse to gain further insights.

However, many a times the field surveys and subsequent data analysis do not provide the required outputs and benefits, and becomes ineffective or a futile exercise. This typically results from certain set of challenges that need to be addressed properly in order to make the survey fruitful and effective. These challenges include measurement of unquantifiable or sensitive questions, assurance of data quality to act upon with confidence, translation or interpretation errors, and gaps in enumerator training. Moreover, inflexible design and possible inappropriateness of questions along with the attitude, behavior and awareness of the respondents add to the challenges of conducting an effective, reliable and useful field survey for accurate data analysis.

Do you wish to have a trusted Field Survey firm who would understand the above challenges and needs, and be a partner in your journey towards planning and designing your field survey and primary data collection programs and implementing successful survey and data analysis to give actionable results?

What We Bring To The Table

Survey Design Expertise

Our specialists understand the importance of right survey design for the right audience with the right set of questionnaire to extract the data and information required to meet the business objective(s). We use that knowledge to select the right tools, templates and methods to design the survey in order to ensure the effectiveness of the outcome.

Data-Driven Approach

We leverage a data-driven approach starting from designing the questionnaire to selection of survey method and capturing the responses. Irrespective of whether the survey can be quantitative or qualitative, we use scale based and closed-ended questions to capture objective responses for further analysis and modelling to gain insights.

Participatory Knowledge

Our survey team has gained the required hands-on knowledge on the attitude, behavior and responsiveness of the respondents at various levels through voluntary participation in multiple surveys from different sources and domains. We would leverage that to understand the psyche of the audience and select the sample size for maximum response.

Objectivity

We understand that any kind of biasedness introduced in the questionnaire design, participant selection or response data sanitization would jeopardise the business purpose of the survey. Our experts demonstrate objectivity and impartiality throughout the survey and analysis by educating and encouraging the participants to provide the experiential responses.

How We Co-Create Value

Let us be your extended team to meet all the field data needs

We have a 5-point value creation framework that takes into consideration all the different perspectives of customer value namely functional, social, emotional and conditional, coupled with monetary, time and psychic components. We work together with our clients and carry out a deep-dive to go above and beyond their expressed needs and identify the underlying unstated wants that would create value for their long-term benefits.

We facilitate our clients to manage the governance and design of field survey programs and turn their field surveys and data collection into real insights by co-creating a framework for data sanitization, analysis and reporting to either internal or external stakeholders. In the process, we help them to realise the intended field survey benefits and deliver desired outcomes from those surveys.

Let us improve your business!

We would love to initiate a dialogue to understand your business and operational challenges and concerns, and jointly look for insights and opportunities to improve the way you operate and create value for your customers and stakeholders.